Explain to the customer why they need what you’re selling. Outline all the steps you’re planning on taking to make sure that the product/project meets the customer’s needs. Be clear about all the features so that the customer is not confused. What did Simon Sinek recommend you do to get people to buy in to your products or ideas? True or false? You should develop your social media budget before you create your social media plan.Ģ. Gather industry data to support your goal.ġ. Plan your business and social goals one to three years out. #Hubspot certified how to#
Which of the following steps is NOT one you need to think about when planning how to structure your social team? To understand if roadblocks such as lack of time and lack of people are obstacles that you’ll need to overcome.Ģ.To know if advertising is a priority so you can allocate enough funds.To help you determine what channels and content you’ll need and the staffing to make it happen.Why should you start planning the structure of your team by looking at business goals?
When you dig deeper into the development of your buyer persona, what type of information do you want to consider?ġ.
Social media has better advertising options than traditional media.Ģ. 
Social media is a one-to-one medium you can use to market in a direct, human way. Users have the best customer service experiences in social media. Social media helps you reach millions of people in distant countries. Why is social media an important part of inbound marketing? Thought leadership videos that establish you as an industry resource.ġ. Educational how-to videos that provide relevant tips. All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT: All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT:ĥ. An onboarding video to get set up for success.Ĥ. A thank you video included in an email after purchasing a product or service. All of the following are examples of video in the delight stage of the inbound methodology EXCEPT: True or false? Including a video at the top of a website page increases bounce rate.ģ. How can you best lead your audience through their buyer’s journey?Ģ. How to Create a Successful Video Marketing Strategyġ. Make sure your copy is less than 500 characters. How can you make your writing more conversational? “Your father did the grocery shopping.”Ĩ. Fill in the blank: The following sentence is an example of _ voice. They write the introduction before they write the piece and the conclusion after they’ve written the piece.ħ. They write both the introduction and conclusion while they’re writing the piece. They write both the introduction and conclusion after they’ve written the piece. They write both the introduction and conclusion before they write the piece. When do effective writers write the introduction and conclusion for their blog posts? Which of the following are areas to include CTAs on a blog post?Ħ. Bad - pick just one topic per post to make it clear for readers and search engines.ĥ. Good - the more topics that one post can cover, the better for SEO. You read through a blog post from a co-worker that’s about two different topics. What is the head term in the title “Official guide to creating a mobile marketing strategy in 2019”?Ĥ. The space on the page with images on itģ. The area just after the featured image and the introduction. True or false? You should bold all variations of the keyword you’re trying to rank for on your blog post, as this helps the reader understand what’s most important on the page. 
Automatically add descriptive text to all of your imagesĬreating Quality Blog Content Your Audience Loves to Read and Shareġ. Make your images appear in high resolution. Reduce the number of image files required on your website. Improve consistency across your website. Which of the following is a benefit of using image sprites? Using existing video hosting solutions.ģ. Using Google Fonts instead of custom fonts. Which of the following is a best practice for optimizing the elements on your web page to reduce the page size? A tool for hosting videos on a website.Ģ. The process of reducing unnecessary comments and spacing in the source code. A way to make a web browser smaller on a screen. Driscoll’s website, which search engine function is at play? When Google assesses the authority of your post and recognizes the link from Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. How to Find the SEO Strategy that Fits Your Business Answersġ.
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